Marketing yourself as a realtor has never been easier than in 2016. Technology has elevated the real estate game, making it easier to promote yourself as a solid choice for potential homebuyers in your area. It’s also important to remember that everybody else will be doing the same. Learning how to better market your real estate business online is essential to making a name for yourself. These tips will help you build a deep, trusting relationship with clients rather than one that is simply on the surface.
1. Become an Authority
One of the components of staying relevant on the web is to continue sharing tips. Many real estate agents blog and post tips that help clients and potential clients understand the process of choosing and buying a home. The purpose of using a blog or social media profile is to build trust by demonstrating your authority in the real estate industry. The more help you can provide, the more a potential client is going to trust you.
2. Implement a Customer Relationship Management System
A customer relationship management (CRM) system is designed to organize information and compile everything you need to accumulate leads for your business. These systems are intuitive and store information easily so you can access it when you need it. Another great thing about CRM systems is that you can access them via laptop, tablet, or smartphone. Managing your business on the go? There’s not much that can beat that, except for their ability to automate your sales and marketing tasks.
3. Create a Professional Website
Making a professional website seems like a no-brainer, but it is actually more difficult than you can imagine. First of all, it pays off to buy a .com rather than a .biz or .net. Second, web design can speak volumes about your trustworthiness. Potential clients want to see a professional design.
4. Compile an Email List
Using your website or a paper checklist to compile email addresses helps you create an email newsletter list that reminds interested people that you are available and trustworthy. One way to do this is to create an opt-in incentive. This could be an e-book with tips for buying your first home or a seminar for first-time buyers looking for guidance. The goal is to offer something of value to potential and future clients.
5. Incorporate Vlogs & Videos
Videos add an air of authority to any material you send out, and the Internet’s advantage is that anybody can view them. Your videos can contain helpful tips about buying a home or even show off homes you are currently selling. You can give virtual tours of neighborhoods in your area or define helpful real estate terms the layman may not know. The best viral real estate videos are short, funny, memorable.
Are you still looking for new ways to market yourself as a realtor online? Contact us for more information about reaching out to potential buyers.