Does it ever feel like trying to drum up interest for your real estate listings can be demoralizing? This is especially the case when listings have been sitting for a while, and it feels like visibility is falling. These tips will help you find new ways to get your listings noticed. You will see that it is really a combination of steps you need to take in order to secure top listings, not one specific thing you should do.
1. Provide a Video Tour
A video tour is a great way to show off a home, especially if you want to entice your website’s viewers to come take a look in person. When videos are described properly, they are indexed by search engines and easy to find with search terms. Simply make sure to create a detailed title and description for the video, optimizing with keywords and other information about the home.
The type and quality of home tour you choose to give depend on your ideal client base for the home. If you are showing off a luxury home, you may want to use a better quality camera and focus on the most lavish aspects of the interior. Ultimately, the goal is to provide your viewers with a fresh view of the home, inside and out. Allude to features that are better viewed in person to draw them in.
There are a few added benefits to using this technique as well. For starters, you can use your personality to set the tone for potential buyers. Additionally, you are appealing to future sellers who will take note of your initiative.
2. Accept Social Media
Don’t be afraid to share listings and other helpful information with potential clients in a way that encourages further discussion. Shareworthy material belongs on sites like Google+, Facebook, Instagram, Twitter, and Pinterest. The keyword is “shareworthy.” Don’t make your posts look like advertisements. Instead, share an interesting anecdote, post a picture, or provide some helpful tips. Turn a post into an interesting read.
3. List Property on Real Estate Aggregators
There is a reason sites like Trulia and Zillow are so popular. They actually do attract new business. It is often as simple as paying for a special account to promote your listings. The best part is that you can use a tool like Google Analytics to ensure that you are putting your money to good use. You can also track which websites are most effective.
4. Create a Responsive Website
Responsive websites are the best way to reach your potential buyers and sellers who browse the web via smartphone. Real estate agents who do not create responsive websites are sure to be left behind. You can also allow your website to be fully interactive with the phone. Hence, somebody simply needs to click your phone number for their phone to dial it. You can also incorporate maps so that your viewers have adequate instructions to reach listings or your office.
5. Keep a Blog
Writing about your listings in a non-commercial way is a great way to garner interest in the properties. Tell a story about the property, rather than advertising it. What could have happened behind those walls? What kind of life would a buyer expect to have here?
You can also use colorful language and personality in your text to create a personality buyers and sellers will become comfortable with. Plus, the search engine optimization of your posts will help to get your website noticed by search engines. Pictures of your listings will also keep readers interested, and categories will make your content easier to find.
6. Create an Email List
If you want to nurture the leads you have already gained, it is important that you follow up with them. Sending email newsletters is a fantastic way to do that. Provide helpful information that will not only keep potential buyers interested, but also inform them of new and ongoing listings every once in a while. Newsletter software also allows you to track the clicks of readers, ensuring you understand what keeps them reading.
Are you interested in learning more about improving the visibility of your real estate listings? Contact us for more information about giving your listings that extra boost.