Improving conversion rates means turning leads you find on the Internet into sales. This requires you to become an active realtor, reaching out to potential leads and responding quickly when approached about various options. These tips will help you convert leads from your website, turning browsers into buyers.
1. Create a solid value proposition
The value proposition tells your reader why you are the best choice for the job. It should be short and snappy, encouraging clients to get in touch with you. Include a one-sentence call to action that asks the reader to become an active participant in a clear and concise way. Your goal is to write in a way that your clients will easily understand it.
2. Your call to action must be clear
If a client needs your attention, it must be easy to reach you. Readers should not have to work hard to figure out the best way to reach you; it should be self-evident and requiring very few clicks. Think about the most computer illiterate person you know. Could they use this website?
3. Create a responsive website
A responsive website is one that users can browse on a mobile device. Ensure that your users can browse and scroll quickly, read text thoroughly, and view graphics. The key is to create a website that allows you make changes to design easily while appealing to a wide audience.
4. Make your contact information easy to find
Do you prefer that clients get in touch with you via email or phone? Make sure they know this. Your contact information should go on every page. It also helps to create a separate contact page where readers can easily get in touch with you via email, contact form, or social media.
Make the process as simple as possible to collect leads that become sales.
5. Call leads back immediately
The sooner you call your leads, the more likely you are to convert them into clients. It is much better to get in touch with somebody who is actively considering a home purchase right away rather than to let them sit on the idea and consider other realtors. As soon as you get the information, make the call (or email).
Are you looking for more information about converting leads to sales? Contact us for more information about making good on your value proposition.
