As drone technology improves, more real estate agents opt to put these flying devices to use. This is for a good reason too. Drones provide excellent aerial views of neighborhoods and properties, and they can also help to create interactive-style home tours. Before you get excited about trying out drones, it is a smart idea to consider your options and responsibilities.
As exciting as drones may be, you should never brush off concerns over liability. Even if you are working with a professional photographer authorized to use the drone, you may need insurance coverage. Let’s say that the drone causes damage to property or even injures a person. What does your brokerage insurance cover should your company be sued for the costs of this incident? Drones are still relatively new on the scene. There is no guarantee that your policy will even cover damage caused by drones to begin with.
In order to remedy your concerns about liability, it is essential that you sit down and take a look at the policy you have. If it is not immediately clear that drone technology is covered, make a call to your provider to ensure that you are off the hook.
FAA Exemptions for Drones
In order to operate a drone as part of your commercial business, you would have been required to obtain an exemption from the FAA. Even those who do not use their drone for business are required to register the devices. This was valid until August of this year, when the FAA changed requirements with a new rule requiring a license to operate a small unmanned aircraft.
Do Not Overlook the Risk of Drones
While drones tend to be relatively safe with an experienced pilot controlling them, they do offer some risks to both person and property. In some drones, batteries can actually explode if they are involved in a crash. The drone itself can also hurt people if it crashes into them.
Know How to Create Fantastic Content
The key to utilizing drone technology is to clue into what your clients want to see. Do they really want to see a bird’s-eye view of the neighborhood, looking at roofs, or do they want to see short clips of more useful information about a home? A tour of the home and grounds that is done succinctly is much more pleasing for a potential buyer.
Hiring a Drone Photographer
If you find yourself unable to obtain the required permit to operate a drone for commercial purposes, you may wish to hire a real estate photographer who already has such a permit.
Ultimately, drones offer a much more interactive experience for a potential buyer. Contact us for more information about staying up to date with real estate education and trends.