Digital brokering and home buying is on the rise in the United States, but it is gaining traction elsewhere too. One startup company is shedding new light on Singapore’s real estate market, bringing it to the Internet. Using the Internet to shop for homes is no longer just for checking out some listings and looking at pictures. The Internet is now capable of offering an end-to-end experience of brokering and buying. You can take a lesson from this company in Singapore when you analyze your own firm’s use of technology.
Singapore’s Online Real Estate Market
Siddhesh Narayanan and Archit Agarwal were determined to create an online experience for home shoppers. The result of their hard work and determination was Greyloft, a startup catering to the real estate industry. In seed funding alone, Greyloft raised $1.5 million. The demand for real estate shopping online is clearly present.
According to Narayanan, there are so many opportunities online to read classifieds for homes. Agents can use these websites to advertise properties they have listed, but few websites allow much more than this. Some websites may allow renters and buyers to reach out to sales agents and possibly even schedule viewings on the web, but this takes the entire experience offline.
Bring Offline Online
Now, companies like Greyloft hope to make that previously offline experience online. The next generation of real estate platforms will be seamlessly online. Additionally, a website like Greyloft allows the shopper to select desirable properties online. The website pairs shoppers with sales agents who can show the home to the user and even finalize a rental agreement or home purchase.
The Benefits of Bringing Real Estate to the Web
These websites are excellent not only for buyers, but also for real estate agents. Agents have the benefit of a standardized online process for shopping on the web, creating much more efficiency. This is also simple because you can complete paperwork online.
An added benefit to technology like this is that brokers and agents will have much more data than before. You will be able to see emerging trends or determine which types of homes are the most profitable for your firm. Plus, the additional information ensures that you can reinforce your customer relationships by presenting accurate help for clients as necessary.
Ultimately, building a streamlined system makes it easier for users to have a desirable experience, and it is also easier for users to leave helpful feedback for the agent. Greyloft is one company paving the way for a strong technological future for real estate agents around the world.
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