Search engine optimization, commonly referred to as SEO, is a tool used by website and business owners to draw attention to a website with the help of properly placed keywords. Search engines like Google and Bing pick up on your keywords and direct potential clients to your website. As a real estate agent, it is important that you learn the basics of SEO in order to give your career the boost it needs to get noticed.
Keyword Selection is Essential
For each of these steps, you will need to understand what makes a good keyword. You can start with some basic options, like “realtor” or “how to find a real estate agent.” Then, consider your local area. Clients are more likely to find you when you use phrases specific to your region. For instance, if you were a Southern California real estate agent you might use keywords like “Ventura County homes for sale” or “Ventura real estate agent.”
Of course, it is even better if you can get more specific. The more niches you can satisfy with your keywords, the more clients you attract. For instance, the same real estate agent might use keywords of surrounding neighborhoods, like “Ventura Keys realtor” or “homes for sale near Ventura harbor.”
Title & Heading Selection for SEO
One of the first steps you have to take in writing a post for your real estate blog is to select a title. Your title should include your main keywords, the ones that will help you rank higher in search engine results. The key is to avoid using too many words that create a garbled and meaningless string. Your title should make as much sense as possible.
One of the best ways to use keywords is in your header tags. Your most important keywords will be used in header tags, especially the H1 tags that are used as main headers. H2 tags are subheadings and should contain secondary keywords. The keywords will appear in Google results as a result.
Building Effective Website & Blog Copy
Using keywords occasionally in your web copy is essential. In real estate copy, your keyword should be included once every two paragraphs.
It is also important to remember that you need more than a static real estate page. Creating a blog allows you many more opportunities to use not only more keywords, but also more diverse ones.
Keywords in Photo Names
It is tempting to simply name the photos you use in your post or on your page something simple, or to even avoid renaming it at all after you have saved it. If you are a real estate agent, you may want to avoid using image titles like “picture1” or “house2.” This allows the names of your photos to be used in searches that lead potential buyers to your website.
Search engine optimization is a skill real estate agents can learn. Contact us for more information about educating yourself in different real estate techniques, on and off the web.