Social media websites may move in and out of favor for businesses, but Snapchat does not seem to be going anywhere. As a real estate agent, you cannot entirely dismiss this social media platform, which is only just now beginning to blossom. On the surface, Snapchat may appear to be just one more way to share cute or interesting photos. When you approach the smartphone app from a real estate agent’s perspective, you see golden opportunities to broaden horizons. It is not time to give up on Snapchat.
Snapchat Offers Targeted Advertising
With recent updates, Snapchat allows advertisements to target certain users based on their own interests and behaviors within the app. With the biggest demographic on Snapchat being millennials, you are likely to reach out to first-time buyers and sellers. The app targets users based on the accounts they check out and the photos they seem interested in.
Snapchat is Easy to Use
Snapchat is one of the easiest social media platforms for a business to begin using, especially because it requires very little setup. Signing up for Snapchat requires an email address, password, and username. For a real estate agent, a username should be professional and related to the real estate industry. Once you’ve chosen a name, it’s time to get snapping.
Snapchat Requires Intent
One of the unique features about Snapchat is that content disappears from the app. Individuals who use Snapchat have intent when they click on your Snaps, meaning they may be more likely to make a purchase than those who passively viewing your advertisements.
Snapchat Offers Custom Geofilters
Real estate agents can buy filters to advertise their homes in a specific region. If somebody is in the neighborhood, they might be looking at homes. This is especially the case if the individual is following real estate agents in the area.
Content Creation Is Easy with Snapchat
Snapchat content is not intended to be polished, and it offers a low barrier of entry. You do not need to be a stellar photographer to create great content for the social media platform. You can show off new listings or review restaurants and schools nearby. When you show off a new home, you can easily snap photos and video of the home while also describing its features.
Ultimately, Snapchat works well for real estate agents because they do not have to worry about being the most popular, gathering likes and shares. Learning more about the role of social media in real estate can take your business to the next level. Contact us for more information about learning about technology in the real estate field.