8 Tips for Real Estate Agents Using DronesPDH Staff
Real estate agents, current and aspiring, are beginning to rely on the use of drones to market homes for sale. Whether you are interested in learning how to capture the best shots or are wondering if you need insurance for your new drone, these tips will help you make good choices according to regulations set according to the FAA and standards set by other real estate agents.
1. Safety comes first.
When you use a drone to snap pictures and video of property, you want to give it the best appearance possible. Of course, you must also take into account the safety considerations that come with operating such a device. For instance, you should always fly within your line of sight, watching the drone carefully. Understand where your device would be considered out of bounds as you do. Finally, think about the weather forecast before you head out to shoot. Just as you would not fly a plane in terrible weather, you also shouldn’t use a drone in it either.
2. Buy insurance for your drone.
While insurance may not be required for your agency to use a drone for real estate purposes, your brokerage may not already have liability protection that provides the security you need. If your drone causes damage or injury to somebody or something, the cost may come out of your pocket.
3. Consider the costs of purchasing a drone.
Will you be using your resources wisely if you choose to purchase your own drone rather than to hire a professional drone photographer with real estate experience? Drones can cost just a few hundred dollars, but you must also factor in the amount of time it will take you to learn precisely how to put it to use.
4. Think about the views your clients want to see.
Your clients want to see the route their kids will take to get to school or the bus stop. They want to see where they will take the dogs to play and how they will get out of the neighborhood and to work. If you have a large parcel of property, drones can show off what cannot be easily seen from the ground. They can also share how close the property is from parks, community resources, restaurants, and more. Use Google Maps and Streetview to create a plan of action for when you arrive on the scene. Don’t forget to consider the position of the sun when you head out as well. Shadows and sunlight can severely impact the quality of your photos and videos.
5. Keep etiquette in mind.
One of the first things you must remember is that you should never fly your drone over private property without asking permission. Additionally, you should never fly over groups of people or encourage anybody to play with the device because this poses an injury risk. Finally, do not forget to practice before using your drone. Drones are here to stay, so getting used to them will ensure that your business is too.
6. Understand the limitations of drones in real estate.
There are some cases in which drones are not the best choice for your project. For instance, perhaps you need to take photos for a listing that will disguise some negative features of the yard until they are fixed. Perhaps the roof is not in its best condition, or the yard is very small. A stationary photo may offer the most flattering images in these scenarios. You may also run into a situation in which the interior of the condo or apartment is simply too small for a drone to provide a high-quality tour of the inside. Never rely solely on the drone for beautiful images and video.
7. Create virtual tours.
The best way to perform better than your competition is to provide a feature that they don’t. It is not an inspection of the roof that is going to pull in potential clients. It is the interior of the house and amazing views of the exterior. Most of your virtual tour should consist of the home’s interior, focusing on its most desirable features. Work through the home, beginning with the living room and ending with the basement or attic, if applicable. You can end with dramatic drone footage to show off the neighborhood and more, but you should not lose sight of what your clients want to know more about.
8. Drone photography does not end with filming.
Post-production is an important component of creating resources for your clients with video. Editing your footage in post-production will make your video not only more interesting, but also more helpful. You can add captions or point out interesting features with a voiceover to add substance to the footage.
Drones prove to be useful in a number of real estate situations, from tours of luxury homes to providing aerial views of expansive property. Learning how to incorporate drone photography can enhance your service, opening up to those clients distinctly looking for a company well-versed in advanced technology. Contact us for more information about learning how to take your business to the next level. Continuing education courses will help you learn more about drones as well as other incoming technology that will keep your business at the forefront.