When you are a real estate agent, LinkedIn can become one of your best tools. Regular updates will ensure that you get excellent results, even real estate leads. Now is the time to put ensure that you have all your ducks in a row with your professional LinkedIn profile. These tips will keep you on top of your game.
1. Improve Your Headline
Your headline appears everywhere when you use LinkedIn. This means that you want to make it a good one. In your headline, make sure that you make it clear who you are here for and how you intend to help them. Of course, make sure to sprinkle in a few real estate keywords too.
2. Take a Professional Photo
The photograph you use as your headshot does not have to be formal, but it certainly can be. Many real estate agents go for a typical business headshot, whereas others try to go for something that appears unstaged and more personal. These are both valid decisions. Just make sure to use a recent photo so people will easily recognize you.
3. Customize your Profile’s URL
Instead of using a default random assortment of letters and numbers, try to come up with something custom to your name or industry. If your name is taken, try to add something like your industry or job title immediately after it. For instance, you might use JohnSmithRealEstate instead of JohnSmith.
4. Connect with People, New and Old
The goal of LinkedIn is to connect with people, some of whom you might already know or have a working relationship with. This will make it easier for new clients, both buyers and sellers, to find you. Make sure to connect with new clients as you meet them as well as to revisit those old connections along the way.
5. Write a Strong Summary
Your summary should be relatively similar to marketing copy. Sell your real estate expertise. As you write, consider how your summary will influence your reputation for both buyers and sellers. How will those you want to work with see it?
6. Join LinkedIn Groups
Groups just might be one of the best components of LinkedIn, especially for those who are not quite sure how to approach possible new connections. Groups offer new opportunities for networking, which can be especially beneficial to you if you are looking for leads.
As a real estate agent, it may seem that your work is never quite finished. Continuing education will help you achieve your real estate goals. Contact us for more information about courses in your industry and state.