For real estate agents, acquiring leads is about so much more than putting up a “For Sale” sign in a front yard. Finding leads is about reaching out locally and on a larger scale in order to reach those who will be most likely to benefit from your real estate services. This guide will show you how real estate agents find leads and how you can land some of your very own.
Pay-Per-Click Programs Online
Search engines are an essential tool for many real estate agents, as Internet users tend to search for businesses before they decide to use them. When you are just starting out, these programs will help you gather leads more easily than via word of mouth.
Knocking on Doors
When you are first starting out, sometimes the best thing you can do is put your face out there. Connecting with your community on a personal level shows that you are dedicated to your company, not merely trying to do things the “easy” way. Not ready to make your mark by going door-to-door? Sending mailers to homes in your area is also helpful.
Social Media Marketing
There is no doubt that marketing via social media is the key right now, but this means you need to step outside the box and show that you are a unique entity. Instead of simply discussing your business and new listings on Twitter, Facebook, or Instagram, make sure to provide a personal or interesting touch. A little bit of personality shines a lot on the web.
Network at Real Estate Conventions
If you are looking for an excellent place to hand out business cards, real estate conventions are your go-to. Connect with sales agents, brokers, and other professionals who will help you build new relationships with industry professionals.
Get Involved with Community Events
Gaining those local leads can be a godsend during the slower months of the year, like December. Why not use your extra time to set up a stand a local fair or farmer’s market, offering advice and tips? If you do not have any of these in your area, volunteering or sponsoring is another option. Does the local high school need new uniforms for the hockey team? Does the library need an upgrade? You may be able to help and put out a good name for yourself at the same time.
Create Online Content
Writing your own content for the Internet is a great way to reach out to new audiences. With interesting and industry-relevant keywords, you can reach out to people who might not otherwise ever hear about your business. Just remember to create content that is compelling and that will pop up in search engines far and wide. For instance, if somebody wants to move to Seattle, you may be able to reach them with keywords like “Seattle real estate agent” rather than simply “real estate agent.”
If you are looking to expand your real estate business, you might also consider continuing education courses. These are required to renew your license, but you may also find them helpful in your lead-generation endeavors. Contact us for more information about real estate courses in your state.
