Obviously, video is not a new invention; however, it is clear that the way we use video varies wildly from methods used even two or three years ago. Live video feed is increasingly popular on the web, especially since websites like Facebook are making this feature more accessible. As a real estate agent, Facebook Live can help you take marketing to the next level. These methods of using Facebook Live will encourage you to take stock of the latest trend to look for ways to boost your real estate leads. While the videos are highly under-utilized at the moment, now may be the ideal time to strike.
Why Should Real Estate Agents Use Facebook Live?
Real estate agents benefit from using Facebook Live because the social media site hosts more than one billion active users. With Facebook Live users increasing, so are the viewers. Videos can reach a higher audience threshold than in the past as well thanks to the algorithms Facebook has begun using, and you can easily promote this content with your business page. Facebook is currently doing all it can to promote the new Facebook Live feature, so why not get started now?
Use Facebook Live to Build Rapport
Give viewers a behind-the-scenes look at the way your real estate practice operates. This helps you develop a sense of credibility and a sense of trust. Become a conversationalist, discussing some of your hobbies outside of real estate. Sometimes building a sense of commonality with others encourages them to consider coming in to talk real estate.
Host a Question & Answer Session
With Facebook Live, you can receive questions from those interested in buying homes online. Viewers can receive helpful answers to their questions about buying or selling a home. You can choose a weekly or monthly theme and announce the topic ahead of time to encourage your viewers to come up with questions to ask when the time comes.
Share Client Experiences
Testimonials are still compelling, especially in the age of reviews on websites like Yelp. Instead of relying on a third-party source, you can encourage your followers to receive information straight from clients on your Facebook Live videos.
Explore the Neighborhood
A neighborhood tour is a fantastic way to intrigue potential buyers who are considering a move but don’t know where to start. Show off nearby schools, parks, and other amenities. If you are sharing information about a gated community, show off the swimming pool, club house, and other facilities.
Want to share the truth about what it is like to live in a specific neighborhood? Interview locals who can provide compelling reasons to consider moving in. Sometimes it takes a firsthand account to encourage somebody to buy a new house.
Give Tours of Homes
A short personal tour of a home can appeal to those who are reluctant to come to an open house but are still shopping for a home. You can show off the homes and their amenities, all the while showing off your personality and providing exclusive information only a real estate agent could provide. Your listings will gather more exposure and hopefully more leads. Think of this as a virtual open house during which you can encourage your viewers to ask questions or even come over to look at the house.
Create Tutorials for Buyers and New Homeowners
Facebook Live is a great tool for walking buyers and future homeowners through the process of performing different steps in the process. Give tips on how to become pre-qualified for a mortgage and give advice about how to find the right lender for different situations. Explain the process of filling out paperwork as well as how to find a real estate agent that will serve their needs.
Share Your Experiences in the Real Estate World
As a real estate agent, you have a wide breadth of knowledge to share with your followers. You can explain the details of why specific things occur in the world of real estate as well as how clients can cope with them. Why do houses get caught up in escrow? What steps should a buyer take if they have poor credit? You can address common concerns like these ones in your videos.
Introduce New Real Estate Agents
If you are a broker or work with a brokerage firm that has taken on new real estate agents, you can use videos as an opportunity to introduce these new salespeople to the general public, allowing them to share personal expertise.
Helpful Tips Before You Go Live
- Remember — this is the Internet. When you go live, there is no editing. There is no way to go back. Try to have a general understanding of what you plan to say before you go live, using notecards as inspiration if necessary.
- While many real estate agents are wondering about the return on investment with Facebook Live, the truth is that there is no real investment. Facebook Live is free to use.
- Use a great headline to get noticed, or at least provide an adequate description that will encourage people to want to join in the conversation. Use keywords and positive language that will encourage people to tune in.
- Encourage comments and questions from your viewers. This is a way to build rapport with those who follow you, which in turn encourages a future of more interaction later down the road. Speak to your viewers rather than at them.
Ultimately, a video that is filmed with care and expertise is an effective marketing tool to have under your belt. Real estate agents benefit from understanding advancements and changes in technology as they occur. Want to stay on top of the game? Contact us for more information about real estate continuing education in your state.