When you choose to become a real estate agent, you are taking on a wide variety of clients. Among these clients are millennials, especially in recent years. Are you sure that you know how to build a marketing plan that caters to these clients, who range in age from 22 to 36?
Learning how to market to millennials is crucial if you want to be effective. Real estate continuing education is a crucial component in learning how to become a tech-savvy real estate agent who has experience dealing with the largest share of home buyers.
Millennials Use Social Media
Social media allows you to reach out to your target audience, especially when you lean into it. Websites like Facebook and Instagram give you the opportunity to relate to your audience directly and intimately.
Shareable posts pique the interest of web users looking for a dream home. This means that you should be writing content that is click-worthy as opposed to clickbait. Create content that provides information that leads the client to want to work with you directly. Add value to your potential client’s life.
Millennials Are On a Budget
One of the challenges of working with millennials is understanding the financial obstacles in the way. Millennials may face limited financial options, especially with student loan debt standing in their way. You may need to find more creative solutions to appeal to the financial sensibilities of millennials.
Millennials Are Mobile
If millennials are staying mobile, so should you. The buying process is changing in the digital age, with more than 90 percent of buyers under the age of 36 using the Internet to look at homes. If you are not advertising to smartphone users or using real estate phone apps, you are not reaching everybody you need to be reaching.
Millennials Care about Looks
Looks matter when you are selling a home, and this is especially true in the Instagram age. Real estate agents should take great care in staging homes to catch the eyes of younger clients, providing a sense of visual exploration.
Consider the way you read an article online. What draws you in? Are you lured in with visuals and headings? The Internet has made buying a home quite similar, as millennials are always looking at the curb appeal.
Millennials Expect You to Be an Expert
Millennials look to those with experience for guidance and expertise, and this is where you come in as a real estate agent. You need to put yourself out there, answering questions on social media and making it known that you are an experienced professional.
Why are so many millennials turning to experts? Statistics suggest that millennials are more likely to buy a home through a real estate agent than any other age group. They trust real estate agents who can demonstrate that they are experienced and knowledgeable.
Next, you may be wondering how you can prove yourself to be an expert on whom millennials can rely. The key is to keep up with your real estate continuing education, staying fresh with the information you can offer your clients. You can keep up in the digital age. Start your training today!