No industry has been able to escape the inevitability of changing technology. In the real estate industry, drones are only the latest in a long line of growing trends. In fact, drones are so pertinent to real estate marketing that their use is even covered in real estate continuing education courses.
Are you unsure if drones will benefit your agency? A quick look at the benefits and uses of drones may convince you that this technology is helpful for your growing business.
How to Use Drones in Real Estate Marketing
In many cases, real estate agents struggle to photograph an entire property in a way that showcases all the amenities and their proximity to the home. Real estate agents use drones to create marketing materials with stunning aerial views that capture the attention of future clients by showcasing the entire property.
Drone photography also allows a buyer to see the condition of the roofing on the property. When you need to show a buyer that a roof is in excellent condition before a formal inspection, drones provide some peace of mind.
Clients can also see what a neighborhood looks like as a whole, and they may even be able to catch a glimpse of how a commute or walk to school will look. Drone photography also allows the client to see developments in the area, especially those that are city property.
With drone video footage, the buyer also has the opportunity to see exactly how close a property is to neighbors and other structures if they are not yet able to visit the property in person.
Why Drones Are So Popular in the Real Estate Industry
Drones became much more popular in 2016 when the FAA loosened restrictions on the use of drones for commercial use. The rules stated that real estate agents would no longer need a pilot’s license to use a drone for commercial photography. Instead, they would need the more affordable remote pilot certificate.
Lower costs for filming with drones is also contributing to the popularity of their use. With no need to hire a professional to take photos, real estate agents have free reign.
Additionally, drones allow for the use of still photos and videos, enabling real estate agents to create the most compelling visuals possible. This tool is especially beneficial when you consider that photos taken from the ground often do not do a property justice.
Real estate agencies are also always looking for new ways to get leads on homes listed for long periods of time. Some houses look otherwise normal in a still photo, but a drone video can show off features that buyers tend to overlook.
Finally, drones can capture an entire atmosphere better than regular cameras suited for real estate. The result is a much more emotional journey for the potential buyer. The client has a first-person perspective of the home.
The Importance of Real Estate Technology
The role of technology in real estate continues to grow. You can narrow potential gaps by pursuing real estate continuing education. Your coursework will keep you up-to-date on many changes in the industry. Start your training today to learn more.