Monthly Archives - March 2018

Real estate continuing education

How Real Estate Agencies Use Drones

No industry has been able to escape the inevitability of changing technology. In the real estate industry, drones are only the latest in a long line of growing trends. In fact, drones are so pertinent to real estate marketing that their use is even covered in real estate continuing education courses.

Are you unsure if drones will benefit your agency? A quick look at the benefits and uses of drones may convince you that this technology is helpful for your growing business.

 How to Use Drones in Real Estate Marketing

In many cases, real estate agents struggle to photograph an entire property in a way that showcases all the amenities and their proximity to the home. Real estate agents use drones to create marketing materials with stunning aerial views that capture the attention of future clients by showcasing the entire property.

Drone photography also allows a buyer to see the condition of the roofing on the property. When you need to show a buyer that a roof is in excellent condition before a formal inspection, drones provide some peace of mind.

Clients can also see what a neighborhood looks like as a whole, and they may even be able to catch a glimpse of how a commute or walk to school will look. Drone photography also allows the client to see developments in the area, especially those that are city property.

With drone video footage, the buyer also has the opportunity to see exactly how close a property is to neighbors and other structures if they are not yet able to visit the property in person.

 Why Drones Are So Popular in the Real Estate Industry

Drones became much more popular in 2016 when the FAA loosened restrictions on the use of drones for commercial use. The rules stated that real estate agents would no longer need a pilot’s license to use a drone for commercial photography. Instead, they would need the more affordable remote pilot certificate.

Lower costs for filming with drones is also contributing to the popularity of their use. With no need to hire a professional to take photos, real estate agents have free reign.

Additionally, drones allow for the use of still photos and videos, enabling real estate agents to create the most compelling visuals possible. This tool is especially beneficial when you consider that photos taken from the ground often do not do a property justice.

Real estate continuing education

Drones and the unique views they offer are more accessible now than ever before.

Real estate agencies are also always looking for new ways to get leads on homes listed for long periods of time. Some houses look otherwise normal in a still photo, but a drone video can show off features that buyers tend to overlook.

Finally, drones can capture an entire atmosphere better than regular cameras suited for real estate. The result is a much more emotional journey for the potential buyer. The client has a first-person perspective of the home.

 The Importance of Real Estate Technology

The role of technology in real estate continues to grow. You can narrow potential gaps by pursuing real estate continuing education. Your coursework will keep you up-to-date on many changes in the industry. Start your training today to learn more.

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Real estate professional

Best Tech Tools for Real Estate Agents

Real estate professionals are always on the move, and the nature of the job means that being stagnant in technological developments just is not an option. Fortunately, tech developers are staying just as busy as real estate pros, ensuring that new tools come out regularly. With these tools and reliable real estate training, real estate professionals keep their businesses running smoothly no matter where they are.

 Real Estate Touring and Staging Options

Not every potential buyer will be able to make it to an open house, but with 3D tour options through services like Matterport, you can essentially offer a way for clients to tour the house without leaving home. Some websites provide detailed floorplans so that buyers have an in-depth scope.

Additionally, you also have the option to virtually stage a home so that clients have all the visuals they need to make smart decisions.

Real Estate Video Solutions

Youtube has been a critical player in the way real estate agents operate on the web, but organizing videos on the platform is often still a hassle. Thankfully, services are realizing the challenges posed and offer new categories and clean channel pages. Vidcaboodle is one such service, providing a way to organize videos by listings, testimonials, tips, and more.

 Real Estate Live Videos

Real estate training emphasizes the need to communicate clearly with clients, but now clients expect more bang for their buck. Reaching out to a broader audience via live touring capabilities could be the key to snagging younger clientele. Periscope, Facebook, and Instagram all offer ways to broadcast your open house to remote buyers.

Time Management Resources

Time management is a significant issue real estate agents contend with, but new resources help professionals improve efficiency. Hours is just one of many different ways to track precisely how much time you use performing various tasks throughout the day.

 Real Estate Marketing Material Creation

Clean marketing materials used to require a strong graphic designer on staff. Today, real estate professionals can create their own visuals thanks to websites like Canva, DesignBold, and Piktochart. These resources allow you to create visual marketing materials you can use on Facebook, your website, a blog, or even on printed materials like fliers and business cards.

Document Services

It used to be that real estate agents had to meet with buyers and sellers in-person merely to collect signatures, which becomes a painful and time-intensive task when clients live further away or have hectic schedules. With resources like HelloSign, DocuSign, and even Adobe, you can collect signatures from clients that are legally binding.

Real estate agent looking at his mobile phone

Real estate professionals rely on more than their phones to get through the workday.

Real Estate Keyword Planners

Search engine optimization requires that you pay close attention to the words and phrases you incorporate into content. A keyword planner, like KWFinder or Google Keyword Planner, provides you with the best words to use based on search volume and relevance.

Real Estate Education

Online real estate training prepares you to incorporate the best tech tools into the daily management of your business. Are you ready to learn new tricks to help you become the most effective professional possible? Start your training today!

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Real estate continuing education

What Real Estate Pros Should Know about Fair Housing Regulations

If you work in real estate, you have likely taken courses on fair housing issues. In fact, not having a solid understanding of fair housing regulations can be detrimental to your career. Real estate continuing education, along with this guide, will help you better comprehend laws all real estate professionals must follow.

Fair housing is the practice that prohibits discrimination in housing situations, whether you are a real estate agent or a landlord. Laws in the United States aim to prevent discrimination against individuals based on factors like sex, religion, race, nationality, disability, and familial status.

Real estate agents must understand how the Fair Housing Act of 1968 affects their work. Practices linked to patterns or instances of discrimination claims may be taken to court and agents can lose licensure.

Racial Issues in Fair Housing

Racial issues are often linked to false information about the availability of homes or steering families away from certain neighborhoods or homes based on race. In the past, many legal cases involving mortgage lending and zoning issues have been linked to racial discrimination.

 Religious Issues in Fair Housing

Overt and indirect discrimination against religious groups is prohibited in the real estate industry. For instance, private homes may be used as places of worship to some degree. One exception to discrimination issues is linked to zoning ordinances. For instance, private buildings owned by religious organizations may be reserved for housing individuals of the same religion.

 Sex and Gender Issues in Fair Housing

Sexual harassment, humiliation, and degradation can lead to an untenable living environment, as you will learn in real estate continuing education courses. Real estate professionals or landlords who create a hostile environment based on sexuality or gender may face legal claims. This includes pricing discrimination.

Nationality Issues in Fair Housing

Discrimination based on one’s country of birth or the nation of origin for their ancestors is not acceptable in the real estate industry. In the past, real estate professionals have been penalized for trying to reduce the number of individuals of certain nationalities in different neighborhoods. In other cases, loan managers used more stringent standards for individuals from certain countries.

Familial Status Issues in Fair Housing

Real estate professionals are prohibited from discriminating against families, including those with children under the age of 18. For instance, landlords are not allowed to have special requirements for tenants with children. An exception is made for buildings designated for individuals over the age of 55.

Real estate continuing education

Legal issues pop up occasionally in the real estate field, but educating yourself now is beneficial in the long run.

 Disability Issues in Fair Housing

Mental and physical disabilities or impairments that limit life activities may not be used to discriminate against potential tenants or clients. This includes individuals who are blind, deaf, experience head injuries, are diagnosed with conditions like HIV, and those with mental illnesses. Individuals who are not covered by disability discrimination laws include sex offenders, users and manufacturers of illegal substances, and juvenile offenders. Anti-discrimination laws for individuals with disabilities ensure that multi-family housing is built to meet accessibility requirements.

Understanding Fair Housing Regulations

Still not sure how to approach fair housing issues? Real estate continuing education can help. Brush up on current laws to stay up-to-date. Start your training today!

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Real estate continuing education

Kansas Con Ed Course Requirements for Brokers and Salespeople: Understanding the Differences

Whether you are a real estate salesperson or broker in Kansas, you must meet continuing education requirements to maintain your license. While you will undoubtedly find similarities between the necessary real estate continuing education in both types of professionals, an important distinction exists.

Not sure which requirements you need to fulfill? Read on to find out the next steps in your real estate career.

Continuing Education Requirements for Salespeople

Real estate salespeople are required to complete 12 hours of education by their first license renewal date as well as at each two-year renewal period.

As part of this education, you must complete three hours in a required salesperson and broker core course. While salespeople may also take a broker core course as an elective, it is certainly not mandatory. Of course, it is advisable if you intend to become a real estate broker shortly.

Continuing Education Requirements for Brokers

Real estate continuing education requirements for brokers are similar to those of salespeople. You must take 12 hours of education by the first renewal date and at the two-year intervals.

Six hours of this required education must be in required salesperson and broker core courses. Taking a combination of these courses will help establish strong relationships between brokers, salespeople, and clients. Courses in relationships and misrepresentation are especially helpful.

Types of Required Broker Core Courses

Broker core is essential for anybody seeking a career in this field. With the coursework, you will better understand procedural manuals, management issues, commercial sales, ranch issues, and trust accounts. The broad range of topics makes broker coursework especially valuable.

“Successfully Managing Your Brokerage” is one broker course that even salespeople will find useful if they are considering a step forward in the industry. In this course, you will learn how your company is taxed, efficient organization of a company, liability concerns, and establishing a procedure for hiring, firing, and training employees.

Real estate continuing education

Managing your brokerage for better relationships and sales techniques is crucial. Education can help.

“Brokerage Relationships and Misrepresentation” is a topic every broker should explore. In this course, you will learn how to maintain strong relationships, promote seller and buyer agency, broker transactions, and understand the range of misrepresentation from innocent to fraudulent.

“Broker Management: Analyzing the Financial Aspects” is yet another course no broker should be without, but a salesperson will also benefit from understanding the financial workings of owning a brokerage. The focus of the course is on business planning, budgeting, profitability, predicting income, and creating a profitable business.

Electives for Salespeople and Brokers

The electives that you choose as a real estate salesperson or real estate broker are classes you can cater to your specific niche. For instance, you might want to focus on more salesperson-oriented courses like “Agent Safety,” or perhaps you are intrigued by environmental concerns and want to take “Green Housing Essentials.”
No matter what kind of real estate continuing education you pursue, being emotionally and mentally invested in your coursework is essential. Enjoying your coursework will help you achieve that required 90 percent grade you need to pass the class and move forward in your career.

Are you ready to take your required coursework? PDH offers a variety of real estate broker and salesperson continuing education courses to help you pursue your dreams. Choose your state now to get started.

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