Just when you think the seller’s market is working in your favor, you may realize that some homes just aren’t as easy to sell as others. Fortunately, you need not be dismayed. As you will learn in real estate continuing education, even the quirkiest homes have potential owners out there looking for them. You simply need to know how to find them.
What Makes a Home Hard to Sell?
Many homes garner a reputation for being a hard sell. For instance, homes on a busy street may not appeal to buyers with young children or pets.
A home with bad “bones” is also a difficult home to sell. If a home has too much work to be done at a high price, most buyers are not going to be interested.
Outdated features are difficult to sell. For example, a home with an outdated kitchen and old cabinetry is not going to go for the same price as another home in the neighborhood with a newly renovated cooking space. Additionally, a home with only one small bathroom is not going to appeal to most buyers either.
One way to appeal to buyers is to revamp a home so that it allows buyers to overlook a potential fault. For instance, a home on a busy street may need to see an increase in curb appeal. Hire a landscaper, install a picket fence, or plant shrubs to create an attractive barrier.
You can also consider the home’s condition. What needs to be fixed up? Could you spruce up the walls with a neutral color? Does the home need a deep cleaning? Each of these factors requires careful consideration.
How to Sell an Unsellable Home
If you are struggling with a home you feel is unsellable, you have options. As you learn in real estate continuing education, understanding trends and regulations in your area is critical. You must learn how to analyze a property, the neighborhood, and what kinds of homes are hot on the market at this time.
Next, know the right price to ask for the home. Mispricing is an easy mistake that even seasoned real estate agents make. Local research and comparison can be a great help for situations like these.
Also, keep in mind that the real estate agent’s role matters. As an agent, focus on offering quality and full-time dedication. Provide ideas for promotions and establish yourself as an expert in the industry. Set up frequent open houses to get clients in to look at the home rather than rely on assumptions and impressions.
Finally, take some time to develop a better property listing. The property description is linked to the property’s sellability. With your listing, be sure to include high-quality photos, even hiring a professional if necessary. A strong description and catchy headline are vital to attracting potential clients, but a promotional video can help highlight the better features of a difficult home.
Real estate continuing education is one key to learning how to sell homes like these. Real estate classes can help you, no matter where you work. Choose your state now!