Real estate agents go out of their way to create open houses that bring in potential buyers, but learning how to hold a productive open house may present more difficulty than you expect.
An open house is not productive simply because people visit the home and see it. The goal is to make the home appealing enough that visitors make an offer on the home. These tips will help you achieve that.
1. Make Visitors Feel at Home
Stock the home’s refrigerator with cold drinks to refresh them as they walk through the home. While you don’t need to offer snacks or a meal, drinks encourage visitors to take their time looking at the finer details.
You can also make visitors feel at home by improving curb appeal. Power wash the walkways leading up to the house and clean up any leaves or trash outside. You might even ask the seller to plant some flowers outside if appropriate.
Visitors also feel as if they are home when the bedrooms are neutral. Prepare the open house by hiring somebody to stage the home or by taking care of repairs and improvements before the open house. Buyers like to see a finished product.
2. Create Interesting Brochures
In one of the larger rooms, like the dining room or living room, set out brochures and pamphlets with additional information about the property and neighborhood. Attached to each document, include your contact information or business card so buyers can reach you easily.
3. Invite the Neighborhood
You never know who might be interested in the home, and you also don’t know who might be able to influence the perceptions of potential buyers. Allowing visitors to meet the neighbors might help sell the home.
Additionally, you might use signs to point out specific features of the home, like hardwood floors, unique lighting schemes, and large closets. Buyers often don’t notice how amazing some of the features are until you focus on them.
4. Ask for Feedback (And Listen to It)
During the open house, try to glean perceptions of prospective buyers discussing the pricing and features of the property. Listen to your audience, especially when you contact them after the open house.
5. Host an Open House Only When Necessary
Simply because the seller wants to host an open house does not mean you should do so. Open houses are most effective for new listings and those near high-traffic areas. Open houses require resources, so don’t waste them. When you do have an open house event, make sure to market your opportunity with the intention of reaching every potential buyer.
6. Place Signs Strategically
While 92 percent of homebuyers use the web to search for homes, physical signs are still critical. Open house signs should draw as much traffic to the house as possible. You might be surprised at how often these signs are not readily visible or legible from the street.
Additionally, hang up house numbers anybody can read from the street, especially if the current numbers are faded. Don’t give buyers a reason to pass on by.
Real estate continuing education can help you plan open houses based on your strengths as an agent. Coursework helps you plan your next open house with current industry knowledge in mind. Start your training today!