While fall may signal the beginning of the year’s real estate sales slump, you aren’t off the hook for the season. In fact, you can take several steps to beef up your marketing game throughout autumn as you work to keep your sales steady through the coming months. Are you ready to get started?
1. Manage Client Relationships
If you have customer relationship management (CRM) systems in place, paying attention to any leads is beneficial to see your real estate business prosper. Don’t think of this system as merely a way to store phone numbers and names. Now is a good time to upgrade your system if your current option isn’t working for you.
Your new system should be accessible for your mobile devices, customizable, and easy to automate for real estate tasks. Upgrade your CRM system now to handle the barrage of clients you expect next spring.
Sending postcards to previous and potential clients reminds them of the equity they have built in their homes, providing you with another way to reach out. In fact, these postcards could be the prompt to get them to consider selling.
2. Hold Community Events
Fall-themed community events bring together clients from the past, present, and future. The possibilities are endless, from pumpkin carving contests and baking contests to football tailgating in the parking lot of your office while the game plays. For Halloween, you might hold a trunk-or-treat event.
These community events make it easy for you to connect with new potential clients on a personal level. You also help instill a sense of community without appearing to advertise too strongly.
A football tailgate can bring the community together, especially if you have a local team.
3. Give Back to the Community
As the holidays approach, now is a fantastic time to consider giving back to the community in the form of volunteer work or a canned food drive. When you ask for canned food donations, you can bring a flier with a business card attached.
4. Tidy Up Houses on the Market
Now is a great time to focus on sprucing up the properties you are trying to sell this fall. Keep up the curb appeal of the home by raking up dead leaves and debris regularly. Cut back anything that stopped growing after summer and use the changing season to create a compelling environment with new flowers, especially mums and marigolds. Clean those downspouts and gutters before slapping on fresh paint and maintaining the roof.
Don’t forget to secure an HVAC inspection too. Fixing HVAC problems before the home hits the market is ideal.
5. Brush Up on Continuing Education
Business slowing down gives you the perfect opportunity to return to real estate school. If you still have credit hours pending to renew your license, take advantage of a real estate slump to take courses that will help you prosper when business picks up again.
Are you ready to take courses? You will find many options available to meet your licensing needs. Choose your state now!
