Are you being proactive about getting clients to come to you? Gaining clients when you’re starting your career as a real estate agent can be difficult. Some find it easy to network and build their client base, and others struggle to find clients.
Having a network of past clients can help give you referrals for new sales, but without new sales you can’t build a network of clients. It can take a while to build momentum for some, but if you have the right tools at your disposal, it can be easier to get your name out there.
How Can Social Media Help?
With the ever growing popularity of social media, creating marketing strategies for real estate agents is getting easier. It’s beneficial to have an online presence as a real estate agent today to keep up with the competition. A lot of your potential clients are using Facebook or Instagram to start their search for a home. They write a post asking friends for suggestions, ask a question in a group, or even search for real estate related content. Having a professional real estate agent marketing profile on Facebook and Instagram can definitely be a good place to start for getting your name out there, as those are the most common for agents to use right now. Other social media platforms than can be used for marketing include Twitter, LinkedIn, Youtube, and TikTok.
Facebook is a great resource because so many people rely on it for so many things. It’s not just for connecting with friends anymore – you can utilize the marketplace to buy and sell things, ask for suggestions, and even find your next home! Facebook itself offers a great guide for real estate agents. It has marketing guides, webinars, and tips on how to build your brand.
Facebook is a terrific tool because you can:
- Create posts to stay front of mind with people who are interested in your services
- Post photos and video walkthroughs of your properties
- Announce upcoming open houses
- Share sales you’ve recently closed
- Create real estate agent ads to target potential buyers
Facebook also allows you to view insights about your page to help you track how your posts are performing. You can see how many new views, likes, and post engagements you are getting, which can help you tweak your page to increase those numbers.
Setting up a Facebook business profile is important, but don’t just “set it and forget it” – you’ll want to make sure you’re posting new content on a regular basis to keep people interested. You can post a welcome video for anyone new to your page to view, photos of some of the properties you’ve already sold, or share real estate-related content to your page, like articles, blogs, and links to listings. Weekly posts are great, but daily is better.
Once your page is all set up, you’ll need people to like it! There are a few ways to get new likes on your page:
- You can share your professional page with friends already on your personal profile – they’re already friends with you and are likely to support your page!
- Share your page in a group that you’re in – members may find your services of use
- Invite previous clients – you can search for the names of previous clients and invite them to like your professional page
Creating a Facebook page is extremely important in today’s world, and it does take some work to keep up with it, but once you get a schedule set up, the benefits of staying consistent in posting content will more than make up for the work you’re putting in.
With so many people using social media daily, Instagram a fantastic platform for agents to meet clients. Each real estate agent is unique in the way that they work with clients and the kind of work they do. You may prefer to work with first-time homebuyers, and you can tailor your Instagram page to target that audience.
If you mostly work with first-time buyers, you can make your page educational! Post about topics you know a lot about or are passionate about. Maybe you really love staging homes, know a lot about in-ground pools, or have a passion for hardwood floors. You can use your posts to throw out some fun facts, give pros and cons on different hardwood flooring materials, or share tips on how to perfectly stage a specific room in your home.
Sharing photos of you with your clients after a sale closes is another important way to connect with your audience – it builds credibility, showing proof of your work, and it shows your happy clients!
You can also use Instagram Stories to share short videos with your potential clients. Being on camera allows your audience to see who you are and get a sense of your personality. You can give a quick home tour or talk about common issues clients run into during the buying and selling process. Instagram Stories are also a good way to post a poll or a question, encouraging engagement. Stories disappear within 24 hours, so make sure your content can withstand being temporary. If you want your Stories to be available for longer, you can save and highlight them on your account. Instagram offers a great guide for getting started.
Facebook and Instagram are very popular right now, so it’s important as a real estate agent that you have a presence on at least one of these platforms. It may seem time consuming to post on one or both daily, but the more you put yourself out there and interact with potential clients, the more reward you’ll see. Taking some time to create a content posting schedule will help you manage your time spent on the platforms so you can get back to selling homes.
Become an Agent Today!
If you’ve been considering a career in real estate, there’s no better time to start! PDH Real Estate offers competitive pricing and comprehensive material to help you on your way to a new career. Feel free to contact us at staff@pdhrealestate.com or 866-492-1867 to get started today.
