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Real estate CE

4 Reasons Real Estate Agents Should Join Their Local Chamber of Commerce

Even new real estate agents know that exposure and networking are the basis of success when you are running a local business. What many real estate agents fail to consider is the impact of joining city-specific organizations, including the local chamber of commerce. Is joining your chamber of commerce the right move for your business? How can you make this move cost-effective?

What Is the Chamber of Commerce?

The chamber of commerce is a local association that works to promote and protect the interests of the local community’s businesses. In return, members of the organization will pay dues. You can often join the chamber of commerce at different levels and price points, and you can choose how much you interact with the community through the organization.

The chamber of commerce typically pushes forward community interests. The organization represents the voice of the business community at large, providing unification.

Reason #1: Become a Participant in the Community

Many real estate agents are tempted to join the chamber of commerce because they want to build name brand association among locals. You will certainly find it advantageous to get your name out there.

One way to get involved with the community is to become a part of fundraising efforts for local schools and organizations. Your business has a lot to gain from demonstrating genuine care for other community members.

Reason #2: Create Networking Opportunities

Opportunities to network with fellow business owners do not necessarily come easily. Cold calling feels like a useless chore, and cold emails often go unanswered.

When you become a member of the chamber of commerce, you may receive free or discounted entries to local conventions and expos. At these events, you have a readymade reason to engage with other business owners in your community.

As a member of the organization, you may also have access to exclusive mailing lists allowing you to directly contact other businesses interested in what you have to offer. With this list, you have a better likelihood of reaching interested parties.

Reason #3: Establish Authority

One of the key components you learn in real estate CE is to establish a sense of authority with your potential clientele. You must show community members that you are an expert in the real estate field, building a strong sense of trust.

Studies show that a high percentage of consumers are more likely to think favorably of businesses if the owners are members of the local chamber of commerce. They are also much more likely to become a client of such a company.

Real estate CE

Establishing authority while remaining open to education from others is crucial for any real estate agent.

Reason #4: Learn from Other Business Owners

Many chambers of commerce host workshops and other opportunities for learning. You can see how other real estate agents build successful businesses, and you can also borrow ideas from firms in other industries. The key is to collaborate with other members of the community.

Whether or not you opt to join your community’s chamber of commerce, you have a lot to consider as your business grows. Education is one such consideration. Real estate CE does more than allow you to renew your license; it also allows you to develop into a more prosperous professional. Start your training today!

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Real estate continuing education

Top Legal Issues Real Estate Agents Encounter

Legal issues are a fact of life for many real estate brokerages and agents. Even with real estate continuing education, the laws surrounding the industry can be tricky. New real estate agents just getting their feet on the ground will especially find this to be the case.

The good news is that you can stay up-to-date on local, state, and federal laws. Understanding the guidelines that rule the real estate world will help you avoid legal issues that can ultimately swamp even the best agents and brokerages.

Misrepresentation

Misrepresentation is the most significant type of lawsuit brokers and real estate agents face. Typically, misrepresentation refers to misstating facts about features of a property, perhaps by claiming that the foundation or structure is in excellent shape when it is not. Real estate agents might perpetuate false information about the boundary line, roof quality, or pest issues.

Real estate continuing education often focuses on issues of misrepresentation because it is so common. In fact, many real estate agents do not know that they are misrepresenting a property. You can prevent problems like this by avoiding making predictions and by using seller disclosure forms.

Non-Disclosure

Failing to disclose the condition of a property is different from misrepresentation in that the agent is purposefully not revealing information. Non-disclosure may refer to issues like unpermitted renovations, easements, and environmental concerns.

Real estate agents can avoid getting into trouble about non-disclosure by using disclosure forms and providing evidence that you have informed the buyer about pertinent issues.

 Discrimination

Fair housing laws protect classes at different levels, ranging from state to federal. While these are not the most common lawsuits in the industry, the judgments resulting from the cases can be costly.

Discrimination can occur even when you write listings or make off-the-cuff statements like, “This house would be perfect for a couple with no children.”

Because laws are continually changing, real estate agents must pursue continuing education about fair housing laws and discrimination.

False & Misleading Advertisements

The listings and advertisements you use must be factual and accurate. Even Internet listings, as casual as you might think they are, must follow protocol. You cannot mislead a potential buyer in an attempt to lure them to a house they would have no intention of purchasing otherwise.

Not only must you comply with state licensing laws, but you must also abide by the Code of Ethics as a member of a real estate agency. You can also stay up to date on the laws of misrepresentation.

Real estate agents

Real estate agents need to understand legal contracts to prevent potential problems, but there is much more to learn about the law.

 Environmental Issues & Hazards

Failing to address environmental issues and hazards, like lead paint, contaminated water, and asbestos, can lead to a lawsuit against your brokerage. Additionally, real estate agents must know how to accurately address and disclose these issues.

Always recommend to buyers that they have a house evaluated and inspected. Real estate agents should never make statements about what a house “might” or “might not” have.

 The Importance of Real Estate Education

Ultimately, real estate continuing education can prevent many of these legal complications. In the end, studying these issues and knowing how to avoid them when you are in the field can save stress and money. Refresh your legal know-how and start your training today!

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Real estate continuing education

Top Tips for Real Estate Networking

Nobody can deny that real estate agents must become social creatures to be successful. Networking is a significant component of working in the real estate industry, and developing proficiency in this area is crucial.

The good news is that you do not have to be a natural in networking in order to maintain a successful real estate career. Many of the best real estate networking tips are those you can implement with time and dedication to your practice. These tips are sure to make you a better professional in your craft.

Tip #1: Create an Effective Marketing Plan

Every effective marketing plan will include a method for networking, which involves attending social events and even responding to emails quickly. Your plan should encompass every aspect of advertisement your real estate firm intends to incorporate.

The key to crafting a plan is to find a voice that feels authentic. Although your goal is to cultivate a network that will prove to be profitable to you, it is important to remember that your clients want to feel respected and genuinely cared for. All marketing materials should seek to entertain or inform first.

Tip #2: Establish an Online Presence

Interaction with potential clients and others online is essential to honing your craft as a real estate agent. Approachability is a major factor that contributes to people choosing to reach you, which means you might need to turn to social media websites like Twitter, Instagram, and Facebook to share listings and photos.

Real estate aggregators are also useful tools when you are trying to create an online persona for your firm. Do not forget how often buyers look at websites like Trulia, for instance.

Tip #3: Build Solid Listening Skills

Listening is an essential skill. Whether you are talking to potential buyers or you are at a real estate networking event discussing the latest trends, you must pay careful attention. Failing to listen properly means that you are missing out on networking gold.

Active listening requires you to use nonverbal cues, verbal affirmations, and questions to demonstrate that you are interested in the material another person presents in conversation.

 Tip #4: Follow Through

One of the worst mistakes real estate agents make is not following up with leads. True networking means that you take every step to reach out to leads, whether they are marketing professionals or possible buyers. An email, phone call, or text can make all the difference.

Real estate continuing education

One of the biggest components of networking is learning the significance of social cues. Real estate agents have to “read” people.

Tip #5: Become Part of the Community

While establishing an online presence is crucial, you must not discount the significance of becoming part of your community. Shining a spotlight on your local business makes you more appealing to other community members.

You might consider sponsoring a local sports team or volunteering for a cause in which you believe. Your firm might put advertisements on local radio and television stations or partner with other local businesses to find new leads. Some firms reach out to the local Chamber of Commerce in the search for additional options.

Tip #6: Stay Educated

One of the best ways to stay up-to-date on the best practices for real estate professionals is to pursue continuing education. In these courses, you may learn about anything from real estate marketing to ethical issues in the industry.

Real estate continuing education is an excellent way to stay on top of more than networking trends. No matter where your business operates, online courses are available. Choose your state now to learn what’s available.

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Real estate continuing education

How Real Estate Agencies Use Drones

No industry has been able to escape the inevitability of changing technology. In the real estate industry, drones are only the latest in a long line of growing trends. In fact, drones are so pertinent to real estate marketing that their use is even covered in real estate continuing education courses.

Are you unsure if drones will benefit your agency? A quick look at the benefits and uses of drones may convince you that this technology is helpful for your growing business.

 How to Use Drones in Real Estate Marketing

In many cases, real estate agents struggle to photograph an entire property in a way that showcases all the amenities and their proximity to the home. Real estate agents use drones to create marketing materials with stunning aerial views that capture the attention of future clients by showcasing the entire property.

Drone photography also allows a buyer to see the condition of the roofing on the property. When you need to show a buyer that a roof is in excellent condition before a formal inspection, drones provide some peace of mind.

Clients can also see what a neighborhood looks like as a whole, and they may even be able to catch a glimpse of how a commute or walk to school will look. Drone photography also allows the client to see developments in the area, especially those that are city property.

With drone video footage, the buyer also has the opportunity to see exactly how close a property is to neighbors and other structures if they are not yet able to visit the property in person.

 Why Drones Are So Popular in the Real Estate Industry

Drones became much more popular in 2016 when the FAA loosened restrictions on the use of drones for commercial use. The rules stated that real estate agents would no longer need a pilot’s license to use a drone for commercial photography. Instead, they would need the more affordable remote pilot certificate.

Lower costs for filming with drones is also contributing to the popularity of their use. With no need to hire a professional to take photos, real estate agents have free reign.

Additionally, drones allow for the use of still photos and videos, enabling real estate agents to create the most compelling visuals possible. This tool is especially beneficial when you consider that photos taken from the ground often do not do a property justice.

Real estate continuing education

Drones and the unique views they offer are more accessible now than ever before.

Real estate agencies are also always looking for new ways to get leads on homes listed for long periods of time. Some houses look otherwise normal in a still photo, but a drone video can show off features that buyers tend to overlook.

Finally, drones can capture an entire atmosphere better than regular cameras suited for real estate. The result is a much more emotional journey for the potential buyer. The client has a first-person perspective of the home.

 The Importance of Real Estate Technology

The role of technology in real estate continues to grow. You can narrow potential gaps by pursuing real estate continuing education. Your coursework will keep you up-to-date on many changes in the industry. Start your training today to learn more.

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Best Tech Tools for Real Estate Agents

Real estate professionals are always on the move, and the nature of the job means that being stagnant in technological developments just is not an option. Fortunately, tech developers are staying just as busy as real estate pros, ensuring that new tools come out regularly. With these tools and reliable real estate training, real estate professionals keep their businesses running smoothly no matter where they are.

 Real Estate Touring and Staging Options

Not every potential buyer will be able to make it to an open house, but with 3D tour options through services like Matterport, you can essentially offer a way for clients to tour the house without leaving home. Some websites provide detailed floorplans so that buyers have an in-depth scope.

Additionally, you also have the option to virtually stage a home so that clients have all the visuals they need to make smart decisions.

Real Estate Video Solutions

Youtube has been a critical player in the way real estate agents operate on the web, but organizing videos on the platform is often still a hassle. Thankfully, services are realizing the challenges posed and offer new categories and clean channel pages. Vidcaboodle is one such service, providing a way to organize videos by listings, testimonials, tips, and more.

 Real Estate Live Videos

Real estate training emphasizes the need to communicate clearly with clients, but now clients expect more bang for their buck. Reaching out to a broader audience via live touring capabilities could be the key to snagging younger clientele. Periscope, Facebook, and Instagram all offer ways to broadcast your open house to remote buyers.

Time Management Resources

Time management is a significant issue real estate agents contend with, but new resources help professionals improve efficiency. Hours is just one of many different ways to track precisely how much time you use performing various tasks throughout the day.

 Real Estate Marketing Material Creation

Clean marketing materials used to require a strong graphic designer on staff. Today, real estate professionals can create their own visuals thanks to websites like Canva, DesignBold, and Piktochart. These resources allow you to create visual marketing materials you can use on Facebook, your website, a blog, or even on printed materials like fliers and business cards.

Document Services

It used to be that real estate agents had to meet with buyers and sellers in-person merely to collect signatures, which becomes a painful and time-intensive task when clients live further away or have hectic schedules. With resources like HelloSign, DocuSign, and even Adobe, you can collect signatures from clients that are legally binding.

Real estate agent looking at his mobile phone

Real estate professionals rely on more than their phones to get through the workday.

Real Estate Keyword Planners

Search engine optimization requires that you pay close attention to the words and phrases you incorporate into content. A keyword planner, like KWFinder or Google Keyword Planner, provides you with the best words to use based on search volume and relevance.

Real Estate Education

Online real estate training prepares you to incorporate the best tech tools into the daily management of your business. Are you ready to learn new tricks to help you become the most effective professional possible? Start your training today!

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Real estate continuing education

What Real Estate Pros Should Know about Fair Housing Regulations

If you work in real estate, you have likely taken courses on fair housing issues. In fact, not having a solid understanding of fair housing regulations can be detrimental to your career. Real estate continuing education, along with this guide, will help you better comprehend laws all real estate professionals must follow.

Fair housing is the practice that prohibits discrimination in housing situations, whether you are a real estate agent or a landlord. Laws in the United States aim to prevent discrimination against individuals based on factors like sex, religion, race, nationality, disability, and familial status.

Real estate agents must understand how the Fair Housing Act of 1968 affects their work. Practices linked to patterns or instances of discrimination claims may be taken to court and agents can lose licensure.

Racial Issues in Fair Housing

Racial issues are often linked to false information about the availability of homes or steering families away from certain neighborhoods or homes based on race. In the past, many legal cases involving mortgage lending and zoning issues have been linked to racial discrimination.

 Religious Issues in Fair Housing

Overt and indirect discrimination against religious groups is prohibited in the real estate industry. For instance, private homes may be used as places of worship to some degree. One exception to discrimination issues is linked to zoning ordinances. For instance, private buildings owned by religious organizations may be reserved for housing individuals of the same religion.

 Sex and Gender Issues in Fair Housing

Sexual harassment, humiliation, and degradation can lead to an untenable living environment, as you will learn in real estate continuing education courses. Real estate professionals or landlords who create a hostile environment based on sexuality or gender may face legal claims. This includes pricing discrimination.

Nationality Issues in Fair Housing

Discrimination based on one’s country of birth or the nation of origin for their ancestors is not acceptable in the real estate industry. In the past, real estate professionals have been penalized for trying to reduce the number of individuals of certain nationalities in different neighborhoods. In other cases, loan managers used more stringent standards for individuals from certain countries.

Familial Status Issues in Fair Housing

Real estate professionals are prohibited from discriminating against families, including those with children under the age of 18. For instance, landlords are not allowed to have special requirements for tenants with children. An exception is made for buildings designated for individuals over the age of 55.

Real estate continuing education

Legal issues pop up occasionally in the real estate field, but educating yourself now is beneficial in the long run.

 Disability Issues in Fair Housing

Mental and physical disabilities or impairments that limit life activities may not be used to discriminate against potential tenants or clients. This includes individuals who are blind, deaf, experience head injuries, are diagnosed with conditions like HIV, and those with mental illnesses. Individuals who are not covered by disability discrimination laws include sex offenders, users and manufacturers of illegal substances, and juvenile offenders. Anti-discrimination laws for individuals with disabilities ensure that multi-family housing is built to meet accessibility requirements.

Understanding Fair Housing Regulations

Still not sure how to approach fair housing issues? Real estate continuing education can help. Brush up on current laws to stay up-to-date. Start your training today!

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Real estate continuing education

Kansas Con Ed Course Requirements for Brokers and Salespeople: Understanding the Differences

Whether you are a real estate salesperson or broker in Kansas, you must meet continuing education requirements to maintain your license. While you will undoubtedly find similarities between the necessary real estate continuing education in both types of professionals, an important distinction exists.

Not sure which requirements you need to fulfill? Read on to find out the next steps in your real estate career.

Continuing Education Requirements for Salespeople

Real estate salespeople are required to complete 12 hours of education by their first license renewal date as well as at each two-year renewal period.

As part of this education, you must complete three hours in a required salesperson and broker core course. While salespeople may also take a broker core course as an elective, it is certainly not mandatory. Of course, it is advisable if you intend to become a real estate broker shortly.

Continuing Education Requirements for Brokers

Real estate continuing education requirements for brokers are similar to those of salespeople. You must take 12 hours of education by the first renewal date and at the two-year intervals.

Six hours of this required education must be in required salesperson and broker core courses. Taking a combination of these courses will help establish strong relationships between brokers, salespeople, and clients. Courses in relationships and misrepresentation are especially helpful.

Types of Required Broker Core Courses

Broker core is essential for anybody seeking a career in this field. With the coursework, you will better understand procedural manuals, management issues, commercial sales, ranch issues, and trust accounts. The broad range of topics makes broker coursework especially valuable.

“Successfully Managing Your Brokerage” is one broker course that even salespeople will find useful if they are considering a step forward in the industry. In this course, you will learn how your company is taxed, efficient organization of a company, liability concerns, and establishing a procedure for hiring, firing, and training employees.

Real estate continuing education

Managing your brokerage for better relationships and sales techniques is crucial. Education can help.

“Brokerage Relationships and Misrepresentation” is a topic every broker should explore. In this course, you will learn how to maintain strong relationships, promote seller and buyer agency, broker transactions, and understand the range of misrepresentation from innocent to fraudulent.

“Broker Management: Analyzing the Financial Aspects” is yet another course no broker should be without, but a salesperson will also benefit from understanding the financial workings of owning a brokerage. The focus of the course is on business planning, budgeting, profitability, predicting income, and creating a profitable business.

Electives for Salespeople and Brokers

The electives that you choose as a real estate salesperson or real estate broker are classes you can cater to your specific niche. For instance, you might want to focus on more salesperson-oriented courses like “Agent Safety,” or perhaps you are intrigued by environmental concerns and want to take “Green Housing Essentials.”
No matter what kind of real estate continuing education you pursue, being emotionally and mentally invested in your coursework is essential. Enjoying your coursework will help you achieve that required 90 percent grade you need to pass the class and move forward in your career.

Are you ready to take your required coursework? PDH offers a variety of real estate broker and salesperson continuing education courses to help you pursue your dreams. Choose your state now to get started.

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What Will You Learn in Tennessee Real Estate CE Courses?

Tennessee real estate agents are required to keep up with real estate CE (continuing education) on a regular basis in order to stay up-to-date with changes and trends in the industry. Fortunately, required coursework and electives are both fascinating and helpful for anybody whose life revolves around real estate.

Since 1951, the Tennessee Real Estate Commission has overseen real estate licensure and registration. The commission seeks to protect the public by ensuring that all real estate professionals are educated and capable of handling industry changes and trials. By taking these courses, you can be sure that you are at the top of your game each renewal period. So, what topics are covered in continuing education?

Double Trouble: Antitrust and Misrepresentation

This course focuses on what the state and federal laws deem antitrust. You will learn about how real estate relates to price fixing, boycotting, and seeing the potential red flags in real estate transactions. Coursework will also show you how to best identify types of misrepresentation, which is a major concern facing real estate professionals today.

Next, you will learn how to identify and better understand issues like negligence and fraud as they relate to antitrust and misrepresentation. Your coursework will focus on demonstrating methods for limiting liability and establishing professional goals and techniques.

Broker Management: Analyzing the Financial Aspects

In this real estate CE course, you will learn about the nitty gritty details behind starting a real estate brokerage in Tennessee. For what expenses must you prepare? What can you expect your annual income to be? In the first year especially, you must be able to navigate your business toward a profit. In this PDH course, you will learn how to do just that.

Residential Building Red Flags

Would you know how to evaluate a building for potential structural damage? Can you determine how much rehabilitation is necessary for a building to be lived in safely? In this course, you will learn about the roles of everybody from the real estate agent to the home inspector in assessing building codes and safety concerns for your clients. You will learn how to correctly identify potential safety issues, estimate maintenance costs, and convey the necessary information to your clients.

Mountain top with fall foliage

Are you ready to explore all that the state of Tennessee has to offer, from gorgeous real estate to excellent education?

Green Housing Essentials

If you are ready to learn about the principles of sustainability and why customers are so motivated to pursue green housing, Green Housing Essentials is an exciting class to consider. The coursework also discusses the concept of greenwashing, which occurs when companies make environmental claims that may be deceptive or untrue.

This course covers the fundamentals of the energy assessment process, detailing the inner workings of green certifications of organizations like Energy Star. Best of all, you will learn how to incorporate all of this into a sustainable real estate career plan.

Are you excited to begin your real estate education and renew your license? Tennessee is a fantastic place to work as a real estate agent, and the real estate CE courses available are sure to make you a well-rounded real estate professional. Start your training today!

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Real estate continuing education

How to Build a Better Real Estate Marketing Plan for Millennials

When you choose to become a real estate agent, you are taking on a wide variety of clients. Among these clients are millennials, especially in recent years. Are you sure that you know how to build a marketing plan that caters to these clients, who range in age from 22 to 36?

Learning how to market to millennials is crucial if you want to be effective. Real estate continuing education is a crucial component in learning how to become a tech-savvy real estate agent who has experience dealing with the largest share of home buyers.

Millennials Use Social Media

Social media allows you to reach out to your target audience, especially when you lean into it. Websites like Facebook and Instagram give you the opportunity to relate to your audience directly and intimately.

Shareable posts pique the interest of web users looking for a dream home. This means that you should be writing content that is click-worthy as opposed to clickbait. Create content that provides information that leads the client to want to work with you directly. Add value to your potential client’s life.

Millennials Are On a Budget

One of the challenges of working with millennials is understanding the financial obstacles in the way. Millennials may face limited financial options, especially with student loan debt standing in their way. You may need to find more creative solutions to appeal to the financial sensibilities of millennials.

Millennials Are Mobile

If millennials are staying mobile, so should you. The buying process is changing in the digital age, with more than 90 percent of buyers under the age of 36 using the Internet to look at homes. If you are not advertising to smartphone users or using real estate phone apps, you are not reaching everybody you need to be reaching.

Millennials Care about Looks

Looks matter when you are selling a home, and this is especially true in the Instagram age. Real estate agents should take great care in staging homes to catch the eyes of younger clients, providing a sense of visual exploration.

Consider the way you read an article online. What draws you in? Are you lured in with visuals and headings? The Internet has made buying a home quite similar, as millennials are always looking at the curb appeal.

Real estate continuing education

Marketing to millennials requires creative thinking, but real estate agents are completely capable of pulling it off.

Millennials Expect You to Be an Expert

Millennials look to those with experience for guidance and expertise, and this is where you come in as a real estate agent. You need to put yourself out there, answering questions on social media and making it known that you are an experienced professional.

Why are so many millennials turning to experts? Statistics suggest that millennials are more likely to buy a home through a real estate agent than any other age group. They trust real estate agents who can demonstrate that they are experienced and knowledgeable.

Next, you may be wondering how you can prove yourself to be an expert on whom millennials can rely. The key is to keep up with your real estate continuing education, staying fresh with the information you can offer your clients. You can keep up in the digital age. Start your training today!

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Should You Join a Real Estate Professional Association?

If you are a real estate salesperson or are thinking about becoming one, you have likely heard of one of many real estate professional associations. After all, not discussing these associations is nearly impossible as you pursue your real estate training. In fact, many real estate agents believe that there is no way not to join an organization and still be successful.

Of course, just because everybody else seems to be doing something does not necessarily mean you should do it too. You might be eyeing those hefty real estate association fees, not sure if joining is worthwhile. Fortunately, here are some pointers to help you decide if joining an association is right for you.

 What Are the Benefits of Joining a Real Estate Professional Association?

For many real estate agents, the benefits of joining a real estate association are invaluable. For instance, associations serve to protect the integrity of the industry. In fact, professional organizations take considerable effort to uphold real estate standards and ethics. Armed with a code of ethics, you can learn professional skills that will help you prosper and avoid issues like discrimination and unfair housing policy.

In many cases, real estate agents require an association membership to show properties with certain types of lockboxes. For instance, SentriLock allows members of NAR to open lockboxes. For many agents, this system is reliable and helpful.

Listing properties with MLS is also possible when you are part of a real estate association. Additionally, you have much more search power and can find properties before they are listed on basic search tools. You stay ahead of the pack by offering more than your competitors, sooner. Your clients will see that you have more to offer than a house-searching website.

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The benefits you reap from a real estate association may help you connect with your clients by having more to offer.

What Are the Downsides of Joining a Real Estate Professional Association?

Of course, not everything about joining a real estate professional association is impressive. You will learn more about both the upsides and the downsides to joining an association in your real estate training, and you will be able to decide for yourself.

The most significant downside to joining such an organization is the fact that it can be a financial burden, especially when you are just starting out as a professional in this industry. Despite the fact that many new real estate agents feel reluctant to foot the bill for this major purchase, many say that it is worth their while.

Of course, you have several different real estate associations to choose from if you do opt to join, typically based on your region. You can take a look at the organizations available in your area. You might discover that your particular region does not offer an organization with which you can connect.

Still not sure if joining a real estate association is right for you? Staying on top of your education can help. We make it easy to pursue real estate education online, no matter where you are. Start your training today!

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